Amazon Update

30 May
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It has only been a month but we have already broken even. Wow! What does that mean, exactly? With all the fees involved selling on Amazon we weren’t sure when sales would cover them plus cost of goods.  But we’ve had enough sales in our first month to have a net loss of only $1.24.  […]

Lumen is on Amazon

02 May
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Lumen Kits are on Amazon! We’ve entered the 20th century!  Check them out. And I probably shouldn’t be saying this, but if you have Amazon Prime you get FREE SHIPPING!  (Unlike our website.) Why on earth would I tell you that?  Because we need reviews, which weigh heavily in the Amazon search algorithms.  It’s the […]

New York Maker Faire Recap

04 October
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We are finally recovered from our first New York Maker Faire, September 23rd and 24th.  It was both the best and worst show this year, as only New York can do. I’m going to give a bit more detail than I usually do, in the interests of transparency. Unfortunately it wasn’t all shiny. The Bad […]

New Butterfly Necklace

25 August
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The new and improved Butterfly Necklace! Over the past year we’ve been re-designing the Butterfly necklace.  The most obvious difference is its size, we shrunk it by 30% based on customer feedback. We also completely re-designed the circuit to charge faster with solar.  It now takes 15 to 20 minutes to charge, rather than the […]

New Photos!

19 April
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We have updated some of our photos.  Photography has always been difficult for us.  Cameras do not work the same as the human eye. If the lighting is too bright, the camera does not pick up the blinks.  If it is dim enough to see the blinks on screen, the jewelry is too dark to see detail. […]

Lesson #4: Networking and Stalking

07 October

4. Networking and stalking (online) are your BFF Last post I spoke about the importance of finding our target market.  Despite very few sales at the first few art and craft fairs we attended, we learned valuable lessons.  Good things can come from events that are financially a “failure”. Similar to being an engineer, as […]